Animation is the rapid display of a sequence of images of 2-D artwork or model positions in order to create an illusion of movement. It is an optical illusion of motion due to the phenomenon of persistence of vision. This could be anything from a flip book to a motion picture film.

In India the demand for animation production services from international animation studios spurred in large part due to India's lower costs of animation production and technical manpower to meet 2D and 3D animation studios requirements is drawing Indian companies into the animation framework, compelling them to view this emerging market with seriousness.

Animation techniques are incredibly varied and difficult to categorize. Techniques are often related or combined. The following is a brief on common types of animation. Again, this list is by no means comprehensive.